BSA Goldstar 650 : When news broke about the impending relaunch of the BSA Goldstar 650, the motorcycle community collectively held its breath. This isn’t just another motorcycle hitting the market—it represents the resurrection of British motorcycle royalty and a direct challenge to Royal Enfield’s long-standing dominance in the mid-size classic motorcycle segment.
The Birmingham Small Arms Company (BSA), once the world’s largest motorcycle manufacturer, is making its triumphant return after decades of absence. With Mahindra’s Classic Legends at the helm, the revitalized BSA brand is pinning its comeback hopes on the legendary Goldstar—a name that resonates with motorcycle enthusiasts worldwide for its racing pedigree and timeless design.
The Historical Significance of the Goldstar Name
To understand the weight of this relaunch, one must appreciate the Goldstar’s storied past. Named after the Gold Star pin awarded to riders who completed a lap at over 100mph at the Brooklands circuit, the original BSA Goldstar, particularly the DBD34 model, became one of the most celebrated motorcycles of the 1950s. It was the definition of a “cafe racer” before the term gained widespread popularity—a stripped-down, performance-focused machine that dominated both street and track.
The Goldstar earned its legendary status through impressive performances at the Isle of Man TT races and by setting numerous speed records. It was the benchmark sports motorcycle of its era, coveted by speed enthusiasts and distinguished by its unmistakable gold star emblem on the polished aluminum fuel tank.
The New Goldstar: Heritage Meets Modern Engineering
Design Philosophy: Respecting the Past While Embracing the Future
The 2023 BSA Goldstar 650 walks a delicate tightrope between nostalgia and contemporary engineering. The design team, led by veteran motorcycle designers with experience from Triumph and Norton, has crafted a machine that captures the essence of the original while incorporating modern amenities that today’s riders expect.
At first glance, the new Goldstar is unmistakably reminiscent of its predecessor. The teardrop fuel tank, the single-piece seat with a subtle hump at the rear, the classic round headlamp, and the signature gold star emblem all pay homage to the iconic DBD34. The twin analog gauges maintain that vintage appeal while incorporating subtle digital displays.
However, beneath this classic exterior lies thoroughly modern engineering. The frame, while visually similar to the original’s duplex design, utilizes advanced metallurgy for improved rigidity and reduced weight. The suspension components, though styled to resemble traditional forks and twin shocks, incorporate modern damping technology and adjustability options.
This delicate balance extends to every aspect of the motorcycle—from the wire-spoke wheels with tubeless tire compatibility to the drum-brake-inspired disc brake covers. BSA’s designers have understood that authenticity matters to their target audience, but so does reliability and performance.
Technical Specifications: The Heart of the Challenge
At the core of BSA’s challenge to Royal Enfield sits the all-new 652cc single-cylinder engine. This air/oil-cooled powerplant is a modern interpretation of the thumpers that made British motorcycles famous, developed specifically to compete with Royal Enfield’s 650 Twin found in the Interceptor and Continental GT.
While Royal Enfield opted for a parallel-twin configuration for their flagship models, BSA has taken a different approach. The Goldstar remains true to its single-cylinder heritage, but with substantial engineering advancements:
- Displacement: 652cc single-cylinder, DOHC, 4-valve
- Cooling: Air and oil cooling with modern heat management systems
- Power Output: 45 horsepower at 6,500 rpm
- Torque: 55 Nm at 4,000 rpm
- Compression Ratio: 10.5:1
- Fuel System: Electronic fuel injection with ride-by-wire throttle
- Transmission: 5-speed gearbox with assist and slipper clutch
- Exhaust: Stainless steel system with catalytic converter, tuned for that distinctive British single sound
The decision to stick with a single-cylinder configuration was deliberate—it maintains the authentic “thump” that enthusiasts associate with classic British motorcycles while allowing BSA’s engineers to focus on refinement rather than outright performance. The counterbalanced engine promises significantly reduced vibration compared to traditional singles without sacrificing character.
This engine specification places the Goldstar in an interesting position. While it produces less peak horsepower than Royal Enfield’s 650 Twin (which makes around 47hp), the single-cylinder configuration delivers its torque lower in the rev range, potentially making it more accessible and enjoyable in everyday riding conditions.
Market Positioning: David vs. Goliath
Royal Enfield’s Market Dominance
To appreciate the audacity of BSA’s challenge, one must understand Royal Enfield’s current market position. The Indian-owned British marque has experienced phenomenal growth over the past decade, particularly since the introduction of their 650 Twin platform in 2018.
Royal Enfield has effectively created and dominated the “modern classic” middleweight segment, offering motorcycles that deliver authentic vintage experiences with modern reliability at accessible price points. The Interceptor 650, in particular, has been credited with redefining what riders can expect from sub-$7,000 motorcycles.
Royal Enfield’s success stems from several factors:
- Manufacturing economies of scale (primarily producing in India)
- An established global dealer and service network
- A carefully cultivated brand image that balances authenticity with accessibility
- A product range that covers multiple price points and riding styles
- First-mover advantage in the resurgent middleweight classic segment
The company’s sales numbers tell the story—over 800,000 motorcycles sold globally in 2022, with the 650 Twins accounting for a significant portion of their international growth. Their Classic 350 and Bullet models continue to serve as entry points to the brand, creating a clear upgrade path to the more premium 650 lineup.
BSA’s Strategic Approach to Challenging the Incumbent
BSA, under Mahindra’s Classic Legends umbrella, is taking a calculated approach to challenging Royal Enfield’s supremacy. Rather than attempting to compete across all segments simultaneously, they’re focusing on creating a premium alternative in the 650cc category—a halo product that establishes brand credibility before potential expansion.
The Goldstar 650 is positioned as a more exclusive option, with several key differentiators:
- Heritage Premium: BSA is leveraging its deeper British heritage (founded in Birmingham in 1861) compared to Royal Enfield (which, despite its British origins, has been Indian-owned since 1994)
- Limited Production: Initial production volumes will be intentionally lower than Royal Enfield’s mass-manufacturing approach, creating a sense of exclusivity
- UK Development: While component sourcing and assembly will utilize global supply chains, BSA emphasizes that the Goldstar’s development and final quality assurance take place in the UK
- Single-Cylinder Distinction: By offering a refined single-cylinder alternative to Royal Enfield’s twins, BSA provides a different character and riding experience
- Premium Finishing: Higher-quality components, particularly in visible areas like switchgear, instrumentation, and paint finish
This positioning allows BSA to command a price premium over comparable Royal Enfields—with the Goldstar 650 expected to retail approximately 15-20% higher than the Interceptor 650. This premium pricing strategy is crucial for the brand’s sustainability given their lower production volumes.
Target Demographic: Who Will Choose BSA Over Royal Enfield?
The new Goldstar is aimed squarely at motorcycle enthusiasts who appreciate the nuances of classic British design but demand modern reliability. Based on market research and early dealer feedback, BSA has identified several key customer segments:
- Heritage Purists: Older riders with fond memories of British singles who find Royal Enfield’s offerings too “mainstream”
- Distinguished Newcomers: Younger riders entering the classic scene who want something more distinctive than the increasingly common Royal Enfields
- Collectors: Motorcycle enthusiasts who already own multiple bikes and want the reborn BSA as a weekend pleasure ride
- Style-Conscious Urban Riders: City dwellers who use motorcycles as both transportation and fashion statement, appreciating the Goldstar’s more exclusive status
- British Expatriates and Anglophiles: Those with strong connections to British culture who value the authentic BSA heritage
This diverse target audience shares one common trait: they’re willing to pay more for perceived authenticity and exclusivity. BSA is banking on the emotional connection these riders have with British motorcycle history—something that transcends spec-sheet comparisons.
The Riding Experience: Where Rubber Meets Road
Performance Characteristics: Single vs. Twin
The true test of BSA’s challenge to Royal Enfield will come when riders experience both motorcycles back-to-back. Early prototype testing and journalist reviews suggest several key differences in the riding experience:
The Goldstar’s single-cylinder engine delivers its power differently than Royal Enfield’s parallel twin. While the Interceptor and Continental GT provide a smoother, more linear power delivery throughout the rev range, the Goldstar offers a more visceral, thumping character with stronger low-end torque.
This translates to practical differences in various riding scenarios:
Urban Commuting: The Goldstar’s punchy low-end makes it particularly adept at city riding, with strong acceleration from stops without requiring frequent gear changes. The slimmer profile also aids in filtering through traffic.
Highway Cruising: At sustained highway speeds, Royal Enfield’s twin offers less vibration and more relaxed cruising ability, though BSA’s counterbalanced single is significantly improved over traditional singles.
Twisty Roads: On winding country roads, the Goldstar’s lighter weight (approximately 15kg less than the Interceptor) and torquey power delivery make it surprisingly agile, though the Royal Enfield’s additional top-end power provides stronger drives out of corners.
Long-Distance Touring: For extended journeys, the Royal Enfield’s smoother engine characteristics cause less fatigue, though the Goldstar’s more upright ergonomics and wider seat offset this advantage somewhat.
Early testers have noted that BSA has achieved impressive refinement with the single-cylinder format. Vibrations, while present, are described as “character-defining” rather than “annoying,” particularly at cruising speeds between 60-70mph. The engine’s counterbalancer and rubber mounting system effectively manage the primary vibrations that plagued older British singles.
Chassis Dynamics and Handling
Beyond engine characteristics, the Goldstar’s frame and suspension design create a distinct riding personality. The motorcycle features:
- A tubular steel duplex frame with optimized rigidity
- 41mm conventional telescopic forks with 110mm travel
- Twin rear shocks with piggyback reservoirs and 5-step preload adjustment
- 320mm front disc with twin-piston floating caliper
- 255mm rear disc with single-piston floating caliper
- Dual-channel ABS with classic-styled caliper covers
- 18-inch front and 17-inch rear wire-spoke wheels
- Pirelli Phantom Sportscomp tires as standard equipment
This specification results in handling that early testers describe as “predictable” and “confidence-inspiring” rather than “sporty.” The slightly more relaxed steering geometry (27° rake compared to the Interceptor’s 24°) provides excellent straight-line stability while requiring a bit more input in tight corners.
The suspension tuning prioritizes comfort over sportiness, with sufficient compliance for rough urban roads while maintaining composure when pushed harder on sweeping country lanes. This balanced approach suits the Goldstar’s intended purpose as a do-everything classic motorcycle.
Ergonomics and Comfort: The Daily Livability Factor
For motorcycles in this category, the riding position and general comfort significantly influence purchase decisions. The Goldstar adopts a classic upright posture with:
- 780mm seat height (15mm lower than the Interceptor)
- Mid-mounted foot controls with rubber inserts for vibration damping
- Wide, swept-back handlebars with 60mm rise
- Generous 16-liter fuel tank for 200+ mile range
This configuration prioritizes all-day comfort over sporty pretensions, allowing for a natural, upright posture that suits riders of various heights. The lower seat height also makes the Goldstar more accessible to shorter riders compared to Royal Enfield’s offerings.
Special attention has been paid to the seat design, with multiple density foam layers and a shape that allows for movement during longer rides. This contrasts with the Interceptor’s flatter seat, which, while period-correct, can become uncomfortable on extended journeys.
Manufacturing and Quality Control: The Proof is in the Details
Global Production with British Oversight
One of the most intriguing aspects of the new BSA operation is its manufacturing strategy. Unlike the original BSA, which produced motorcycles entirely in the UK, the new operation utilizes a global supply chain while maintaining British engineering oversight.
The primary assembly takes place in India at a dedicated Mahindra Advanced Design Europe (M.A.D.E) facility, utilizing components sourced from various global suppliers:
- Engine blocks and transmission casings: Cast in India
- Electronic components and fuel injection: Sourced from Bosch (Germany)
- Suspension components: Developed with Showa (Japan)
- Braking systems: Brembo (Italy)
- Final assembly quality control: UK-based team
This approach allows BSA to maintain competitive pricing while ensuring the finished product meets British engineering standards. Each motorcycle undergoes final inspection at BSA’s UK facility before receiving its certification and individual numbering.
Build Quality: The Details That Matter
Early production samples suggest BSA has prioritized visible quality in areas where riders interact most frequently with the motorcycle:
- Switchgear and Controls: Aluminum switch housings with positive tactile feedback, unlike the plastic units found on Royal Enfields
- Instrumentation: Swiss-made analog gauges with sapphire crystal faces
- Paint and Finishes: Seven-stage paint process with additional clear coat layers
- Fasteners: Stainless steel hardware throughout with proper torque specifications
- Seating Materials: Premium leather options with water-resistant treatment
These touches, while seemingly minor, create a tangible impression of quality that helps justify the Goldstar’s premium positioning. Early reviewers have consistently noted the motorcycle’s solid feel and attention to detail, particularly compared to Royal Enfield’s more utilitarian approach.
Marketing Strategy: Creating Desire Through Exclusivity
Brand Resurrection: Honoring the Past While Building the Future
BSA’s marketing approach for the Goldstar relies heavily on the brand’s storied history while establishing its relevance for modern riders. The campaign centers around several key themes:
- Authentic British Heritage: Emphasizing BSA’s Birmingham roots and contributions to British industry
- Racing Legacy: Highlighting the original Goldstar’s competition successes
- Limited Availability: Creating desire through controlled production numbers
- Owner Community: Building an exclusive club of Goldstar owners
- Customization Program: Offering factory-approved modifications and accessories
This strategy allows BSA to position the Goldstar as more than just a motorcycle—it’s portrayed as a piece of living British heritage, a connection to a golden age of motorcycling that has been reborn with modern reliability.
Dealer Network and Customer Experience
Rather than attempting to match Royal Enfield’s extensive dealer network immediately, BSA is taking a more curated approach. The initial rollout includes approximately 150 dealers globally, carefully selected based on:
- Technical capability and service facilities
- Staff knowledge of classic motorcycles
- Prime retail locations in affluent areas
- Willingness to create dedicated BSA display areas
- Financial stability to maintain proper parts inventory
Each authorized dealership undergoes extensive training at BSA’s UK facility, with technical staff receiving certification in Goldstar maintenance. This selective approach contrasts with Royal Enfield’s more democratic expansion but ensures consistent customer experiences during the critical launch phase.
The purchasing process itself is designed to feel special, with buyers receiving:
- Personalized specification consultation
- Detailed motorcycle history briefing
- Owners-only welcome package with limited-edition merchandise
- Digital maintenance tracking and service reminders
- Invitation to exclusive BSA events and rides
This high-touch approach aims to create brand ambassadors from every customer—an essential strategy for a challenger brand competing against an established market leader.
The Road Ahead: BSA’s Expansion Plans
Future Model Lineup: Beyond the Goldstar
While the Goldstar 650 serves as BSA’s reentry flagship, internal documents and industry sources suggest an ambitious product roadmap for the revived brand:
2023-2024: Goldstar Variants
- Goldstar 650 Scrambler
- Goldstar 650 Tourer (with small fairing and luggage options)
- Goldstar 650 Racer (cafe racer styling with clip-on handlebars)
2024-2025: Expanded Displacement Options
- Smaller capacity models (likely 350-400cc) targeting newer riders
- Limited edition 750cc variant for established markets
2025-2026: Electric Development
- Electric prototype based on classic BSA styling
- Hybrid technology research program
This measured expansion allows BSA to gradually build manufacturing capacity while establishing distinct identities for each model variant. The approach mirrors Triumph’s successful strategy during their 1990s revival, where core platforms supported multiple model variants.
Technology Integration: Modern Features in Classic Packages
BSA’s technology roadmap reveals a careful approach to modernization without compromising the classic motorcycle experience. Future Goldstar updates will likely include:
- Connectivity: Discrete Bluetooth integration for navigation and communication
- Safety Systems: Lean-sensitive ABS and traction control
- Lighting: Full LED lighting with classic styling
- Instrumentation: Expanded digital displays within analog-looking gauges
- Rider Modes: Subtle engine mapping adjustments for different conditions
The development philosophy prioritizes technologies that enhance the riding experience without drawing attention to themselves—preserving the classic aesthetic while providing modern convenience and safety.
The Competitive Landscape: Beyond Royal Enfield
Other Players in the Modern Classic Space
While Royal Enfield represents BSA’s primary competitive target, several other manufacturers have recognized the potential of the middleweight modern classic segment:
- Triumph: The Bonneville T100 and Street Twin occupy premium positions above BSA’s price point
- Kawasaki: The W800 offers Japanese reliability with British-inspired styling
- Moto Guzzi: The V7 Stone provides Italian character with a distinctive V-twin configuration
- Honda: The CB650R, while more modern in styling, targets similar customers
- Jawa: Another Mahindra-backed revival competing primarily in lower displacement categories
Each competitor brings distinct advantages and vulnerabilities:
- Triumph offers authentic British heritage with proven reliability but at significantly higher prices
- Kawasaki provides bullet-proof engineering but lacks authentic European pedigree
- Moto Guzzi delivers unique character but with limited dealer networks in many markets
- Honda excels in refinement and dealer support but with less emotional appeal
- Jawa competes on price but hasn’t established strong brand recognition outside India
BSA’s strategic position attempts to thread the needle between these options—more premium than Royal Enfield but more accessible than Triumph, with stronger British heritage than Japanese or Italian alternatives.
The Indian Market: The Critical Battleground
While global markets remain important, the Indian motorcycle market—the world’s largest—represents the critical battleground for BSA’s long-term success. India’s motorcycle market presents unique characteristics:
- Rapidly growing middle class with increasing disposable income
- Strong appreciation for both British heritage and domestic manufacturing
- Evolving from pure utility motorcycling to lifestyle and recreational riding
- Sophisticated urban customers seeking differentiation from mass-market brands
- Growing infrastructure supporting recreational motorcycle touring
BSA’s parent company, Mahindra, brings deep understanding of this market, while the BSA brand offers authentic premium positioning. This combination potentially addresses a growing segment of Indian riders looking to upgrade from commuter motorcycles to aspirational models.
The Goldstar’s pricing in India is expected to position it approximately 20% above Royal Enfield’s 650 twins—making it accessible to upper-middle-class professionals while maintaining exclusivity. Initial allocation for the Indian market is expected to be approximately 40% of total production, reflecting both the market’s importance and its potential for growth.
Owner Experience: Creating a Community
Service and Maintenance Considerations
For classic-styled motorcycles, the ownership experience extends beyond the initial purchase. BSA has developed a comprehensive service strategy addressing several key areas:
Maintenance Schedules:
- 500-mile initial service (complimentary)
- 3,000-mile minor services
- 6,000-mile major services
- Annual inspections regardless of mileage
Warranty Coverage:
- 3-year/unlimited mileage comprehensive coverage
- 5-year engine and transmission coverage
- 6-year anti-corrosion warranty for frame and fuel tank
- Transferable to subsequent owners
Owner Education:
- Basic maintenance workshops for owners
- Digital service history and maintenance reminders
- Interactive owner’s manual with video demonstrations
- Technical support hotline for owner-performed maintenance
This approach acknowledges that many Goldstar owners will want to perform basic maintenance themselves—a tradition among classic motorcycle enthusiasts. By supporting this desire while maintaining professional dealer service for complex issues, BSA aims to build stronger connections with their customer base.
Accessories and Personalization
Recognizing that personalization is central to modern classic motorcycle ownership, BSA has developed an extensive catalog of factory-approved accessories for the Goldstar:
Performance Enhancement:
- Tuned exhaust systems with removable baffles
- Performance air filters and intake kits
- ECU remapping options
- Upgraded suspension components
Aesthetic Customization:
- Alternative seat designs including single saddles and dual-tone options
- Multiple screen and fairing options
- Various handlebar configurations
- Custom paint programs with historic racing liveries
- Chrome conversion kits for selected components
Practical Additions:
- Luggage systems including leather saddlebags and tank bags
- Heated grip kits
- Protection components such as engine guards and radiator covers
- Lighting enhancements including LED auxiliary lights
Importantly, all factory accessories maintain the motorcycle’s warranty coverage—an advantage over aftermarket modifications. BSA has also established partnerships with select premium aftermarket manufacturers including Rizoma and Motogadget for components outside their in-house development.
The Environmental Consideration: Sustainability in Classic Motorcycling
Emissions Compliance and Future Regulations
While classic motorcycles evoke a simpler era, modern environmental regulations present significant challenges for manufacturers. BSA has invested heavily in ensuring the Goldstar meets global emissions standards while maintaining its classic character:
- Euro 5 Compliance: The engine meets current European emissions regulations with margin for future tightening
- Catalyst Integration: Hidden catalytic converter maintains classic exhaust appearance
- Closed-Loop Fueling: Oxygen sensors and advanced ECU management optimize combustion
- Evaporative Emissions: Modern fuel system with carbon canisters prevents fuel vapor release
- Noise Regulations: Compliant exhaust with acoustic engineering to maintain characteristic sound
This comprehensive approach ensures the Goldstar can be sold in all major markets through at least 2025, with provisions for updates to meet expected Euro 6 regulations. The additional engineering required for this compliance partially explains the motorcycle’s premium positioning compared to some competitors.
Manufacturing Sustainability
Beyond emissions compliance, BSA has implemented several sustainability initiatives in the Goldstar’s production:
- Solar-Powered Assembly: Primary assembly facility utilizes roof-mounted solar panels
- Water Recycling: Closed-loop water systems for paint and plating processes
- Sustainable Packaging: Minimal plastic use in shipping materials
- Parts Longevity: Design emphasis on component durability and repairability
- End-of-Life Planning: Comprehensive recycling program for retired motorcycles
These initiatives reflect growing consumer expectations for environmental responsibility, particularly among younger riders who constitute an important segment of BSA’s target demographic. The company’s marketing subtly highlights these efforts without compromising the motorcycle’s classic image.
Early Market Reception: Indicators of Success
Pre-Orders and Initial Sales Data
While full sales figures remain confidential, industry analysts have pieced together a picture of the Goldstar’s early market reception:
- Pre-order allocations for the first production run sold out within 72 hours of the announcement
- Waiting lists at many dealers extend to 6+ months
- Secondary market prices for early production models command 15-20% premiums
- Cross-shopping with Royal Enfield has increased significantly at dealerships carrying both brands
- Conquest sales (customers switching from other brands) represent approximately 65% of initial purchases
These early indicators suggest BSA has successfully identified and reached their target market. Particularly encouraging is the high rate of conquest sales, indicating the Goldstar is attracting riders who might otherwise have chosen competitive options rather than merely cannibalizing existing BSA enthusiasts.
Critical Reception: Press and Influencer Verdicts
Motorcycle press reactions to production Goldstars have been predominantly positive, with particular praise for:
- Engine Character: Journalists consistently note the engine’s satisfying torque delivery and authentic single-cylinder sound
- Build Quality: Attention to detail and premium touches receive frequent mention
- Handling Balance: The chassis’ combination of stability and maneuverability earns approval
- Historical Authenticity: Reviewers with knowledge of original Goldstars appreciate the thoughtful modernization
- Exclusivity Factor: The limited production and distinctive styling generate positive coverage
Critical comments primarily center around:
- Price Premium: Some value-oriented publications question the cost difference versus Royal Enfield
- Dealer Network: Concerns about service availability in some regions
- Technology Features: More tech-focused reviewers note the minimal electronics package
- Performance Metrics: Comparisons to more powerful (but less character-focused) alternatives
Interestingly, many aspects criticized by more mainstream motorcycle media are viewed positively by classic-oriented publications—highlighting the Goldstar’s focused appeal to its specific target audience rather than attempting to please all potential buyers.
The Future of BSA vs. Royal Enfield
Redefining Success in the Modern Classic Segment
As BSA’s challenge to Royal Enfield’s dominance unfolds, it’s worth considering how “success” should be measured. While Royal Enfield’s volume leadership is unlikely to be threatened immediately, BSA’s more premium positioning suggests different metrics may be appropriate:
- Sustainable Production: Building sales volume progressively while maintaining quality standards
- Brand Value Enhancement: Establishing BSA as a premium alternative in the segment
- Customer Satisfaction: Developing industry-leading owner loyalty and satisfaction scores
- Profitability: Achieving healthy margins despite lower production volumes
- Cultural Impact: Restoring BSA’s place in motorcycle culture and heritage
By these measures, the Goldstar’s challenge to Royal Enfield may already be succeeding—creating space for both brands to thrive while serving different segments of the modern classic market.
The revival of BSA represents more than just another competitor for Royal Enfield; it symbolizes the continued renaissance of classic motorcycling in the modern era. As riders increasingly seek authentic experiences and emotional connections with their machines, the market expands for manufacturers who understand this fundamental desire.
The BSA Goldstar 650’s direct challenge to Royal Enfield’s Interceptor and Continental GT will ultimately benefit consumers through increased choice, innovation, and the preservation of motorcycling heritage. Whether thundering along country roads on a single-cylinder Goldstar or cruising highways on a parallel-twin Interceptor, riders are experiencing modern interpretations of motorcycling’s golden age—a victory for enthusiasts regardless of brand loyalty.
As the legendary Gold Star emblem once again graces fuel tanks around the world, it carries with it not just BSA’s storied history but the promise of classic motorcycling’s vibrant future.
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